Negative Space in Logo Design
Some excellent examples of the use of negative space in logo design on Logo Design Love, an amazing logo-focused blog I just spotted on FFFFOUND! Negative space, to me, is the ultimate way to achieve a recognizable brand identity in your logos without resorting to gimmicky computer tricks, gradients, shadows, or anything more than what is necessary. It’s something I would opt to pursue in any branding project I happen to get involved with. Although I can’t confirm it for certain, I believe the simpler the logo, the more iconographic, the easier it will be encoded and retrieved from memory. Which logo is your favorite?
Posted in Branding & Packaging and Design Posted by Alex on May 12 2010 12:00 pm
3 Responses to “Negative Space in Logo Design”
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on 12 May 2010 at 2:06 pm # Ryan
I love these! My fav is def the Guild of Food Writers logo.
on 12 May 2010 at 2:33 pm # jeremy
love the simple treatment used in the human logo
on 12 May 2010 at 7:08 pm #
JP– I was a bit perplexed by that one, but totally in a good way– I can see the tadpole/sperm cell fit in that “a” from a practical standpoint, but I think the innuendo under the surface is a little too wide open for interpretation.
I’m not sure if this logo is for “humanIMPRINT” which sometimes goes as just “human” which is a darkstep D&B record label, in which case I can sort of see this being applicable, but it’s not as telling as say, Guild of Food Writers, or Knoll, which make an upfront statement about the actual business offering behind the logo.